Upskilling: The New HEOR Imperative
Over the past 2 decades, health economics and outcomes research (HEOR) has evolved into a cornerstone of healthcare decision making. Key trends include the rise of real-world evidence (RWE) to complement clinical trials, a shift toward value-based care, and greater emphasis on patient-centered outcomes. Through this time, HEOR has gained global influence in health technology assessments (HTA) and policy shaping. A new era of rapid change is upon us—driven by more sophisticated methodologies inco...